With the rapid development of computer technology, the design and production of all kinds of promotional films has also become a very important industry in modern society. As for the production of promotional film, it is a tool to reflect the good image of the enterprise and convey the enterprise spirit. However, there are also some old-fashioned works, which make the subject of video production unknown and lack of creativity. Jiangmen film and television production is summarized as follows:

I. The theme of video production is not clear. For example, a city advertising film is made into a "hodgepodge". If you see any elements in other promotional films, take them all. As everyone knows, urban advertising films want to show the characteristics of the city, not those featureless things in all publicity films.

II. The film as a whole lacks phased objectives and clear positioning thinking. It not only wants to drive tourism or other industries, but also wants to attract investment and shape the city brand image. As a result, the content embodied is too much and gives people a disorderly impression, which seriously weakens the role of communication.

III. The creativity of the video lacks characteristics and plagiarism is serious. The common misunderstanding in the shooting of urban advertising films is to set the camera according to a certain routine, giving people the feeling of one side of a thousand people.

Only when the above contents are taboo, can they play a full role in video production. Therefore, when we design, we pay special attention to the outstanding theme and distinctive creativity.

Article source: Jiangmen film and television production http://www.sjttv.com