Taking photos of an excellent enterprise publicity film or company image publicity film can not only effectively convey the enterprise information in an all-round and multi perspective, but also improve the enterprise image, expand the popularity of the enterprise, enhance the audience's sense of trust in the enterprise, and help people catch the attention of the policy audience and increase their understanding of the enterprise in a very short time, Then further promote business opportunities. So, what photography skills do enterprises need to grasp when taking promotional films? What are the photography skills of enterprise promotional films that can be very useful to improve the quality of promotional films? Take us through the advertisement of bray.

Scene type of lens:

Function: the perspective and panorama can show the whole range of space environment or character actions. For the whole atmosphere, artistic conception and other aspects, it has outstanding embodiment.

Medium shot is suitable for showing the existing relationship between characters or between characters and environment. It generally plays an important role in describing the content.

The content of close-up and close-up is concentrated and single. It can show the details very clearly and play a role. It is generally used for excellence and emphasis.

Lens angle:

The choice of angle can be divided into flat, pitch, pitch, front, side and reverse.

The overhead lens can set off the target very huge and magnificent;

The overhead lens is to make the target appear small and empty;

The picture taken from the front is serious and stable;

Taking side photos is to make the composition vivid.

Lens technique classification:

Pull the lens: it can let the audience know the relationship between part and the whole from point to surface on the basis of seeing a certain clearly.

Follow the lens: the lens always takes photos following a target in action, continuously and in detail reflecting his activities, or his actions and expressions in progress.

Push lens: only move the Camilla and push it into a close-up or close-up lens. For the same shot content, slow push and fast push can produce two different feelings.

Empty lens: such a picture has no language, but only reflects the scene and atmosphere with certain meaning. Add broad and profound artistic conception to the promotional film.

Lifting lens: it is generally used for taking photos of the overall situation. It can change the lens angle and picture space, which is conducive to the rendering of atmosphere and function.

Comprehensive lens: comprehensive lens refers to the combination of push, pull, rise, fall, shake, shift and other lenses. It can not only reflect the overall picture of the environment, but also reflect a specific close-up, making the promotional film more expressive.

Zoom lens: make the photographing target move away or close at a constant speed without changing the distance from the Camilla, so as to create a certain sense of rhythm.

Article source: Jiangmen film and television production http://www.sjttv.com