Video promotion film service / high-quality promotion group manufacturing and photographing - 18 years of ingenuity of yiqixuan industry, mainly providing customers with film and television advertising, new media short films, films, TV dramas, documentaries and TV programs; Brand planning, planning, operation and management; Planning and implementation of public relations activities; New media implementation and other full value conception services.

Product promotion film needs to compile commentaries and refine themes. Firstly, in order to convey the product information to customers, the theme of a product promotion film should be refined repeatedly, and strive to be concise and accurate. In addition, the commentary is to promote the soul of the film. The commentary should match the picture, concise to the theme, and avoid declarative style. The commentary should also have enthusiasm, so that people can listen or indulge in it, or they can't extricate themselves from the surge of enthusiasm.

Dubbing requirements. Promote the style of film dubbing, which is rich, atmospheric, magnetic and soft. The corresponding dubbing masters are also different. For example, the prices of teachers from Beijing Film Academy and Shanghai Film Academy are also different. Even some want to find the dubbing of CCTV broadcasting host level, the price is more and more different.

In the later stage of product promotion film arrangement, we should fully show and fully call various elements, such as lens, transition, dubbing, music and other means to serve the promotion film, so as to make the Promotion Film reach the ideal aesthetic realm with rich meaning.

If conditions permit, we can also consider whether 3D post-processing is required. For example, some customers need to reflect the texture and luster of the product, which can not be well reflected by taking photos. They often need 3D modeling, and the cost of 3D modeling is calculated by seconds.

The product promotion film should have a good grasp of the sub lens in the photography, make full preparations for the lens in the early stage of photography, and even take into account the embodiment techniques in the later manufacturing. When taking photos, pay attention to the stability of the lens as far as possible, so as to use all the tripod. Plan some difficult shots such as lifting and moving, and interpret the product in all directions. Only with a beautiful sub lens can a product promotion film be one step ahead of others at the beginning, and the later editing and manufacturing process can get twice the result with half the effort.

I: the enterprise's promotion of film photography should have important links such as project analysis, shot script planning, conceptual copywriting planning, on-site photography, post manufacturing, film review and correction, product delivery and so on.

II. Requirements for photo quality. There are many types of cameras, including high-definition and small high-definition. If motion photography is required, the track rocker arm is also required. In addition, the use of lighting devices also has a great impact on the image quality.

III: the number of days to take photos is determined when signing the contract. Generally, the enterprise promotion films of small and medium-sized enterprises can be taken within one to two days. If there is a large number of photos and it needs to take photos for three days or more, the cost will increase in proportion.

The product promotion film needs careful planning and unique conception. The conception is the soul place of an excellent product promotion film. Breaking the shackles of fixed forms and the rigidity of consideration are its quality. Therefore, the product promotion film should be conceived and unique.

The idea should be original

The enterprise advocates that film manufacturing itself is an enterprise seeking continuous innovation, daring to innovate, striving for excellence and prominence. Originality reflects the creativity contained in the enterprise's promotion of the film idea, which means that the enterprise's promotion of the film idea is an invention and discovery in the real sense, rather than a frame, echoing imitation and copy.

Ideas should be communicative

Enterprises publicize that film is the bridge between enterprises, operators and customers, and its fundamental purpose is to persuade target customers to change their consumption concept and purchase behavior. As a common way for enterprises to transmit product and service information, enterprise publicity film should have the function of two-way information communication.

Ideas should be relevant

The concept of enterprise promotional film must be related to the enterprise and products or services, and there is an internal connection, so that people can naturally associate with relevant products or services when accepting the concept of enterprise promotional film.

The idea should have affinity

In the production of enterprise promotional films, affinity makes the concept of promotional films in a way that people are willing to accept, an emotional psychological offensive, gives customers a warm and friendly feeling, allows people to experience an equal, sincere and credible emotional atmosphere, and transmits product and service information in the emotional color atmosphere.

The idea should be beautiful and rational

The enterprise publicizes that film manufacturing has the general characteristics of art. In addition to practical functions, it also has the aesthetic characteristics in the spiritual field and has rich aesthetic internal. Enterprises publicize that film art has the same aesthetic value as other arts. It gives people intense, distinctive and thought-provoking audio-visual enjoyment by relying on the powerful advertising image through artistic processing.

The idea should be shocking

The idea of enterprise publicity film should give people a fierce and unforgettable psychological impact and have a certain ideological value. Enterprise advocates that film designers should be good at digging out exciting meanings with keen insight in ordinary days.

Article source: Jiangmen film and television production http://www.sjttv.com