In this era of rapid development of the Internet, people's more business has gradually evolved from offline to online. People's access to an enterprise's image is no longer limited to word of mouth, and enterprise image advertising films have also become a very important part. Corporate image promotional film is a type of promotional film manufacturing. It integrates the video, text, pictures, animation, music, sound effects and other resources of enterprises or institutions, and shows them in the way of picture and text, video and audio interaction. It has visual impact and can leave a deep impression. Its has changed people's traditional methods of obtaining information.

Corporate image promotional film

According to statistics, an excellent image publicity film can convey tens of thousands of words and hundreds of pictures to the target audience in a very short time. In addition to conveying accurate and rich information, it can save a lot of valuable time for enterprises, institutions and customers. The image publicity film is like a unit thorn. With its wonderful creativity, large capacity of information, profound words, reasonable explanations and shocking audio-visual impact, it has become an important means for enterprises and institutions to show their own strength, broaden their operations and expand their business.

Taking pictures of a good promotional film is a simple way of advertising animation, and the production of promotional film is an enterprise marketing. At the beginning of the image propaganda film manufacturing, it is convenient to integrate the marketing planning into the image propaganda film photography. The content is based on the enterprise culture, refine and integrate the enterprise's business philosophy, advantages and vision development into the manufacturing, and convey the useful content to the target audience

Corporate image advertising film

The representative corporate culture appears by means of obvious characteristics. The theme selection of image propaganda film manufacturing should be able to highlight its internal value, integrate the enterprise's history education and model education into the enterprise culture construction, and arouse the consensus of the target audience. Together, the promotional film manufacturing team should go deep into the enterprise research, understand the enterprise and target audience, integrate materials and resources, and formulate the planning, photographing and packaging of image promotional films.

A good corporate image publicity film can show the public the strength, social responsibility and sense of mission of the enterprise, enhance the popularity and reputation of the enterprise through in-depth communication with the advertising audience, and make the audience have a sense of trust in the enterprise and its products. A brief summary is to make the target audience feel good and agree. A short one or two minute image publicity film can touch all levels of the enterprise and effectively convey the corporate culture. Through the image publicity film, the public and customers can understand the differences different from others, which is conducive to the development of brand characteristics.

Article source: Jiangmen film and television production http://www.sjttv.com