With the development of video technology, more and more enterprises begin to pay attention to the manufacture of enterprise promotional films to show the charm image of the enterprise. These are the direct effects of the development of film and television manufacturing skills. In the manufacturing of these promotional films, not only the editing skills will be used, but also the three-dimensional animation skills will be displayed in the video to make the whole promotional film look more vivid. What are the advantages of the promotional films made of three-dimensional animation?

1. 3D animation manufacturing is an operation closely combining art and skills. In the manufacturing process, on the one hand, it is necessary to fully complete the requirements of advertising creativity in skills, on the other hand, it is also necessary to re create art in the aspects of picture color, composition, light and shade, lens design and combination, rhythm grasp, etc. It can finish the lens without taking pictures.

2. 3D animation does not need a machine to take pictures. Naturally, it is not affected by external factors such as climate, season and weather. It is mainly the performance of later skills and can finish the lens that cannot be reproduced.

3. Some scenes with high risk factors such as falling off a cliff in TV dramas can be completed by using the skills of three-dimensional animation manufacturing without real shooting, which reduces the risk factor of taking photos.

4. Be able to show the three-dimensional things such as products, landscapes and real estate through the skills of three-dimensional animation, play the role of beautification and show the three-dimensional sense of these things.

5. The three-dimensional animation skills are mainly the skill performance in the later stage, which has no essential connection with photography. Therefore, they can be changed at any time. Unlike the real shooting, they can't be changed later, and can only make up the lens from the beginning.

The above are several advantages of 3D animation manufacturing. Film and television 3D animation involves film and television creativity, early photography, film and television 3D animation, late synthesis, film and television drama animation, etc. With the extension of computer in the field of film and television and the addition of manufacturing software, three-dimensional digital image skills expand the limitations of film and television photography and make up for the lack of photography in terms of visual effect. To a certain extent, the cost of computer manufacturing is much lower than that of real shooting.

Article source: Jiangmen film and television production http://www.sjttv.com