How are film and television advertisements classified?
1. Projection slide advertisement
Projection slide advertising is mainly a type of advertising that uses a camera to take pictures of product information, and then uses a computer to make slides. It is mainly used for internal employees to understand and display to customers. It is displayed by using stopped pictures, subtitles and music through projection. This kind of advertisement generally has a short manufacturing cycle and is relatively simple. It can be completed by non professionals. It has less capital, low cost and timely broadcasting. However, the influence of the stopped picture is far less than that of the advertisement with sound and painting.
2. Live advertising
It uses a studio, perhaps a broadcasting room and other TV programs, and uses a large rocker arm plus a camera and live video devices to record advertisements on site. Now there are fewer and fewer live advertisements, because it does not convey well after post manufacturing, and the role of publicity is better after carefully manufactured advertisements.
3. Online film and television advertising
It is the method of taking photos in the early stage, manufacturing in the later stage and outputting them into video. This kind of advertising can give full play to the creator's imagination and create an aspiring artistic role. Because it is put into the network, it is the netizens who are competing for it, and can arouse the interest of netizens in unique ways.
The above analyzes several types of film and television advertising from three aspects. Of course, in addition to the above three types, there are many types. Here's a list. Generally, enterprises manufacturing film and television advertising mainly invest in TV stations or field media. This is the most popular investment method today. Because of its ideal communication function, it is loved by most enterprises.
Film and television advertising can be divided into: live broadcast advertising, FM film advertising, CM TV recording advertising, slide advertising, subtitle advertising and computer advertising; According to the broadcast type, it can be divided into: program advertisement, insert advertisement and title advertisement; By function, it is divided into: film and television product advertising, film and television program advertising, film and television public service advertising and film and television image advertising.
Article source: Jiangmen film and television production http://www.sjttv.com
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