1. Compilation skills of image publicity films
As the most central part of the whole process of photographing, the documentary of image promotion film plays an important guiding role in the process of photographing. Therefore, the skills of documentary compilation are mainly composed of the following elements: first, grasp the constraints of time and use language to depict advertising pictures. It is necessary to consider the constraints of time from time to time, The narration of each picture should have the concept of time, and spread the content to be conveyed in a limited time. Second, appeal. When compiling scripts, we should write them vividly and vividly, move people with emotion, sound beautiful with emotion, and have artistic appeal. The third is grammar and syntax - montage, which uses montage thinking and lens to narrate. Language should be intuitive and visual. The fourth is the visual image. It is necessary to achieve the harmony between sound and picture in the writing of image publicity film documents (scripts).
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2. Image promotion film photography skills
When making image promotion films, they often show that there are not many materials available after taking photos, which requires supplementary shooting, which costs time and money. In order to prevent this situation, some photographing skills will be used: first, transition lenses, take some transition lenses, and transition in some very creative ways. Second, stack photography. The lens that needs to be photographed has many actions. At this time, multiple viewpoints can be used for recording. The third is to formulate a photographing scheme. When multiple scenes are required to be photographed, a photographing scheme shall be formulated in advance.
3. Lighting skills for image promotion film photography
In the process of photographing the image promotion film, the ingenious use of lights can create a different atmosphere. When the image promotion film needs to take pictures of characters, it can use lights from different viewpoints on the face to express one's emotions. Light, light, butterfly. These three different lights give the protagonist three different emotions and love.
4. Post production skills of image promotion film
When making subtitles in the later stage, it must be standard. The text should be standardized, and the connotation, arrangement and expression of subtitles should be short, concise and lively. The picture skills include (turning, drawing, folding, pushing, pulling, embracing, connecting, moving, swinging, freeze frame, multi screen, etc.), which should be closely combined with the lens action, picture modeling characteristics and image promotion film content.
Article source: Jiangmen film and television manufacturing http://www.sjttv.com