Promo photography needs professional skills and responsible mood! Thinking is the soul of conception, experience is the cornerstone of planning, skills are the things made by promotional films, and skills are the weapons of photography. Mastering accurate promotional film photography skills can create more classic good works. Next, let's talk about what professional equipment is needed for the photography of promotional films by Jiangmen film and television manufacturing - lifting film and television media advertising manufacturing?

1. Camera (select different types and different lenses according to the budget cost of promotional film manufacturing customers. Of course, the effect of taking pictures is also different.)

2. Series of lighting equipment (including low color temperature, high color temperature, astigmatism, spotlight, balloon lamp, etc.)

3. Tripod (tripod is an important thing in taking photos. It can play a stable effect on many occasions, so that you can take photos with a stable picture)

4. Two kinds of auxiliary equipment, track and track car, are basically used in the shooting of track car promotional film. Since many scenes of the lens need the track car to assist in the completion, it plays a very important role in the shooting, which can be roughly divided into light rail, heavy rail, electric delay rail, etc.)

5. Use manual focusing function (active focusing is a very useful function of digital camera, which is suitable for beginners; For professional promotional film photography companies, manual focusing must be used, which is the premise of professional photography; In many times, manual focusing is required to confirm the depth of field, orientation and effect of foreground and background)

6. Light shield (lens light shield can prevent the entry of non imaging light and fog when taking pictures against light and side light; It can prevent the scattered light from entering the lens when taking photos with forward light and side light; When taking pictures with lights or at night, it can prevent the surrounding disturbing light from entering the lens. The use of a light shield can reduce the light spot generated on the CCD impression sensor after the light is refracted through the lens, which can better represent the main body of the camera, reduce the disturbance of stray light on the main body, and make the picture of night scene photography appear relatively pure)

7. White balance conditioning (CCD, the photosensitive element of the camera, can't take the initiative to correct the change of light like human eyes, so we should pay attention to the conditioning of white balance. Choosing different white balance will directly affect the tone of the film and the artistic conception expressed. Generally speaking, do not choose active white balance, which will affect the inherent color of the lamp and make it lose its unique color temperature feeling. It is a better solution to adjust the white balance by using a school chromatography)

8. Rocker arm (divided into large rocker arm, small rocker arm, electric rocker arm, etc. the length of rocker arm is 3M, 7m, 11m and 12m respectively)

Article source: Jiangmen film and television production http://www.sjttv.com