1. Prevent confusion. The lens and tail of film and television companies need to be accurate, without disconnection and overlap. The purpose and spatial connection of character actions must be common.

2. Lens conversion is harmonious. Choreography often takes action form and rhythm as the choreography point& quot; Dynamic connection & quot; It refers to switching the lens in the action of a person, such as a panning lens connected with another panning lens, or the lens of one person running away connected with the mirror a chased by one person, etc& quot; Static connection static & quot; It refers to the beginning of an action after another action.

3. Omit the actual process. Film and television companies can still connect actions or plots without unnecessary and self-evident processes.

II. Camera angle and function of the company's promotional film manufacturing

1. Flat shooting: the video picture should be taken for the purpose of the camera connection degree, which is suitable for people's visual habits, and the fighting strength of the picture will remain unchanged. If the height of the protagonist being photographed is equivalent to the height of the photographer, it is correct for the photographer to stand straight and put the camera at the height from chest to head. If you take pictures of people or objects higher or lower than this height, then the photographer should adjust the camera height and body posture at any time according to the height of people or objects.

2. Overhead Photography: the video is taken at different angles, and the information conveyed by the picture is different. The same thing, due to the different viewing angles, will have different telepathic infection. Looking up at a policy, viewers will feel that the policy seems very tall, whether it is a person or a scene. Taking photos in this way can strengthen the subject status and make the subject look more magnificent and tall.

3. Overhead shooting: the orientation of the video camera is higher than the subject, and the camera is taken below the lens direction. Superelevation angle is usually a common super far picture, which is used to display a scene. It can be used to take photos in a grand manner, taking photos with panoramic and medium lenses, which is easy to imply the sense of hierarchy and depth of the picture.

III. zooming skills of the company's promotional films

1. Manipulation of intention: intention is how to manipulate the photographing direction of the object during the photographing of the promotional film. Generally speaking, the motion direction of the object determines the push-pull direction of the zoom; The mood in the picture determines the push-pull direction of zoom; The modeling of the plot requires to determine the push-pull direction of the zoom. It can be said that in the process of intention manipulation, we must summarize and master the intention according to the content to be displayed and the effective information to be transmitted.

2. Control of the moving point: Generally speaking, the control of the moving point of the promotional film is to arrange the starting point of the push-pull at the point where the momentum of the moving object is large, the stop point at the point where the momentum disappears, and then the object moving lens and the object stopping lens stop, so as to more fully reflect the whole motion state of the object and conform to the motion logic in the hearts of the audience.

3. Control of dynamic speed: control the pushing and pulling speed of zoom lens during the photography of promotional film. Generally, the pushing and pulling speed of zoom lens is determined according to the moving speed of the subject; The mood of the picture and the rhythm of the content determine the push-pull speed of the zoom. The speed of audience angle scheduling determines the push-pull speed of zoom. Therefore, the speed of pushing and pulling should be in direct proportion to the motion of the picture, and then prevent disharmony.

Article source: Jiangmen film and television production http://www.sjttv.com