From a professional point of view, film and television advertising expresses matters and transmits information to people through the combination of pictures, words, words, music and other elements. It is a diversified and synthetic media; However, from a comprehensive point of view, film and television advertising is a step of market promotion, using the value of products for advertising.

The relationship between the conception and manufacture of film and television advertising:

The conception and manufacture of film and television advertising are sisters and indispensable. A good film and television advertisement should be built on the basis of a good idea or a good manufacturing. This is indispensable. General manufacturing can destroy the essence of the idea. Film and television advertising film manufacturing is a heavy weapon with strong lethality in the market promotion of manufacturing service industry. For example, "bad advertising" is like a poor talker. He needs 50 words to speak a truth, and even others don't understand it, while "good advertising" is like a good talker. No matter how complex the truth is, it can be understood in two words; We all know that film and television advertisements are not written. They are first thought out in our mind and then drawn; What we want is a sense of picture. We can't write it.

Characteristics of film and television advertising manufacturing

1. Strong impact,

2. In the communication process of film and television advertising, because it appears next to the screen, it is sometimes closely related to the program.

3. It covers a wide range of areas. For example, compared with other media, film and television advertising covers a large scale.

4. In the process of conveying information, there is also an element of entertainment, so that people can accept it in the process of entertainment.

5. Products that can be displayed very vividly, express the concept of yes very popularly, and display the image very beautifully.

Film and television advertising conception

1. Concept: it is a challenge to the ability of advertising writers. It requires advertising writers to think rather than beg for ideas, and to follow certain principles of ideas.

2、Film and television advertising conception的差异：文明差异来自思维差异、单一文明影响下的广告。

Characteristics of film and television advertising manufacturing

1. Many audiences and wide influence. Moreover, its effective scale is very wide, which can cover up the whole country, and individual Taiwan can cover up dozens of countries.

2. Another notable feature of film and television advertising is that it has good timeliness and can be communicated to a wide audience in time

Article source: Jiangmen film and television production http://www.sjttv.com