Generally speaking, advertising recording is a knowledge closely combined with science and art. Its research content is very extensive, involving communication, shopping mall marketing, consumer psychology, political economy, social culture, public relations and other disciplines, and is related to acoustics, optics and electricity.

Of course, we can summarize the main research areas of advertising recording into the following aspects:

1. Development history and Prospect of advertising recording

The development of a discipline is inseparable from the study of the pre history of its object. After understanding and summarizing the previous history of advertising recording and analyzing its current situation, we can find problems and trends and see its future. This is of great benefit to the theoretical research and practical development of advertising recording.

2. Carrier and constituent elements of advertising recording

The significance of carrier to advertising communication is very obvious. The carrier of the recording is the sound and other symbols that are transmitted. Simultaneous interpreting and grasping the transmission of TV and radio, we can better convey the advertisement message and give full play to the audio-visual language, the sound language, picture, music and sound, and the effect of these elements in advertising.

3. Advertising recording idea

For any kind of advertising, the conception directly determines the advertising effect. Conception is the soul of advertising, and of course, it is also the primary issue to be discussed in advertising recording.

4. Creation of advertising recording

An excellent advertising idea must also have appropriate expression techniques to make it an excellent actual work of advertising recording, and vividly convey the information to the audience (audience and audience). Even if it is the same idea, different ways or techniques of embodiment will show different effects.

5. Advertising recording and music sound

Whether broadcast advertising or TV advertising, we should talk about the music and sound of advertising. How to create appropriate music and sound effects in order to better express the content of advertising? Only after in-depth discussion can we give full play to their common effect in advertising recording.

6. Advertising recording manufacturing

There are a series of professional and messy skills and artistic problems in each link of the manufacturing process of broadcast advertising and TV advertising. As long as we discuss and grasp these professional skills and skills, we can have a solid foundation for manufacturing advertising recording.

7. TV advertising photography

Television advertising relies on film or videotape to record impressions. When taking pictures, we have to carry out a lot of work, such as picture color, composition, lighting, clothing, props and scene selection. This is a highly unified part of skills and art in television advertising creation. If we deeply explore the art of advertising recording and photography, we can take more pictures.

8. Handling of advertising recording

The discussion on the laws and regulations on the handling of advertising recording at home and abroad is conducive to better counseling, standards, handling of advertising industry and advertising behavior, and preventing and reducing the occurrence of violations and violations after advertising in the media.

Of course, in addition, the scope of advertising recording research also involves advertising culture, advertising aesthetics, advertising mind and advertising investigation.

Article source: Jiangmen recording production http://www.sjttv.com